Beauty shoppers are some of the most ingredient-literate buyers on Shopify. They know percentages, recognize INCI names, and care about skin-type fit. A Shopify comparison table for beauty stores collapses those decisions into one view — actives, percentages, formulation, fragrance, and skin-type alongside each other. The complete set of cluster guides starts at our Shopify product comparison table hub.
SimplyCompare reads from your Shopify product metafields. Reformulate a serum or change a fragrance disclosure once; every comparison table reflects it automatically.
What beauty shoppers actually compare
- Hero ingredient and percentage — niacinamide 10% vs 4% is a different product
- Supporting actives — zinc, panthenol, ceramides, peptides
- Skin type fit — oily, dry, combination, sensitive, mature
- Formulation type — serum, lotion, cream, oil, ampoule
- Fragrance and pH — important for skin-sensitive shoppers
- Cruelty-free and vegan flags — increasingly comparison-worthy
- Sustainability — refillable, recyclable, sourcing
How to set up your beauty comparison table
Step 1 — Install SimplyCompare
One-click install from the Shopify App Store.
Step 2 — Define beauty-specific metafields
In Settings → Custom data → Products, create custom.hero_ingredient, custom.hero_pct, custom.skin_type, custom.formulation, custom.fragrance. Populate values per product.
Step 3 — Build the comparison
Open SimplyCompare, click New table, add three to five products, drag your metafields into the row order. Lead with hero ingredient and percentage.
Step 4 — Embed it
Add the SimplyCompare app block in Theme Editor to a collection page or comparison landing page. Save.
Pro tips for beauty merchants
Always include percentage when the formula is well-dosed. Shoppers reading comparison tables want concrete numbers.
Use a “skin type fit” row honestly. Over-claiming on this row is the fastest way to lose a beauty customer’s trust.
Build category-specific tables. Skincare and color cosmetics don’t share decision rows.
Frequently asked questions
How do I display ingredient percentages?
Create a Decimal metafield custom.hero_pct, populate per product, use display label “Hero %”.
Can I show pairings (e.g. “pairs well with hyaluronic acid”)?
Yes. Use a multi-line text metafield like custom.pairs_with and add it as a comparison row.
Will my beauty comparison tables work on mobile?
Yes. SimplyCompare tables are responsive by default.
Can I compare a serum against a moisturizer if they share an active?
Yes. SimplyCompare hides rows where one product has no value, keeping the comparison meaningful.
Comparison tables that match your beauty catalog
SimplyCompare reads your metafields. Reformulate, change a percentage, swap a fragrance — your comparison tables update automatically.